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Content:
- The course will help students:
- • Develop fundamental knowledge applicable for in-depth study
- • Analyze the characteristics and operations of business organizations and how they adapt to market changes
- • Learn how to operate and manage a business in terms of customers, products and services.
- • Look at how organizations successfully do business in terms of financial and accounting practices to maximize shareholder value
- • Develop knowledge related to strategic planning and decision making to ensure the survival, adaptation and sustainable development of the business
Topic 1: Business and environment:
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- Enterprise
- Business structure
- Size of business
- Business objectives
- Stakeholders in a business
- Candidates for Cambridge International A Level Business Studies study the AS topics (above) and the following topics:
-
- Business structure
- Size of business
- External influences on business activity
Topic 2: People in organisations:
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- Management and leadership
- Motivation
- Human resource management
- Candidates for Cambridge International A Level Business Studies study the AS topics (above) and the following topics:
-
- Human resource management
- Organisational structure
- Business communication
Topic 3: Marketing – What is marketing? :
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- Market research
- The marketing mix
- Candidates for Cambridge International A Level Business Studies study the AS topics (above) and the following topics:
-
- Marketing planning
- Globalisation and international marketing
Topic 4: Operations and project management:
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- The nature of operations
- Operations planning
- Inventory management
- Candidates for Cambridge International A Level Business Studies study the AS topics (above) and the following topics:
-
- Operations planning
- Capacity utilisation
- Lean production and quality management
- Project management
Topic 5: Finance and accounting:
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- The need for business finance
- Sources of finance
- Costs
- Accounting fundamentals
- Forecasting cash flow and managing working capital
- Candidates for Cambridge International A Level Business Studies study the AS topics (above) and the following topics:
-
- Costs
- Budgets
- Contents of published accounts
- Analysis of published accounts
- Investment appraisal
Topic 6: Strategic management:
- A-Level Business Studies study the following topics:
-
- What is strategic management?
- Strategic analysis
- Strategic choice
- Strategic implementation
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