This course helps students understand the size and importance of the travel and tourism industry and recognize the positive and negative impacts the industry can have on people, the environment and the economy.
AS Level
Features of the travel and tourism industry:
Scale of the travel and tourism industry
Factors affecting tourism
Structure of the travel and tourism industry
Subsectors of the travel and tourism industry
Principles of customer service in travel and tourism:
Customers and their needs
Impacts of quality customer service
Assessing the quality of customer service in travel and tourism organisations
Planning and managing a travel and tourism event:
Working in a team
Choosing the event
Producing a business plan for a travel and tourism event
Preparing for the event
Running the event
Evaluating the event and making recommendations
andidates for Cambridge International A-Level Travel & Tourism study the AS topics (above) and the following topics:
Defining the tourism market:
Market research and analysis
Establishing the destination identity
Implementing the destination brand
Building a destination brand:
Communicating the destination brand
Difficulties in implementing the destination brand
Communicating the destination brand:
Difficulties in implementing the destination brand
Monitoring the effectiveness of the destination brand
Organisations involved in destination management, their roles and priorities
Destination management: Objectives of tourism development and management
